Microsoft building intelligent car with telematics data

Microsoft said that is working with working with automotive industry to design an updateable car that’s easier to use and responds to the driver’s needs.

It said that has a vision for in-car technology that takes us beyond the confines of the cockpit to what they call the intelligent car, a scenario in which telematics data can help improve the driving experience, and the design of the vehicle.

Led by Group Program Manager Pranish Kumar, the Windows Embedded Automotive team is focused on fulfilling this vision and, in the process, developing an upgradeable technology solution that extends the useful life of the vehicle.

Says Kumar: “The automotive industry faces a lot of unique challenges, perhaps first of which is that cars must be supportable for much longer than consumer electronics devices, 10 or 20 years, in most cases. I think we’ve developed a solid understanding of some of these challenges and how technology can address them, while providing drivers with a better experience.”